Simera is a global employment company that connects top talent with remote work opportunities offered by its network of US-based clients. Our technology creates talent profiles for job seekers based on their skills, work history, and education. Our talent consultants meet with each qualified candidate to understand their career goals and salary requirements so that we can find the right match.Summary:We are seeking a highly skilled and experienced Senior Digital Marketing Specialist to join our team. The ideal candidate will possess a minimum of 5 years of hands-on experience in digital marketing, with proficiency across multiple areas of expertise. Our ideal candidate has strong hands-on experience in managing Meta and Google Ads campaigns.Application Instructions:To be considered for an interview you must complete an English assessment. Upon applying, a test link will be promptly sent to you. Please note that only candidates who have successfully completed the assessment will be considered for further evaluation.Key Responsibilities:Develop and execute comprehensive digital marketing strategies that align with business goals and objectives.Manage and optimize digital advertising campaigns across various platforms, including paid media, performance marketing, and social media advertising.Conduct in-depth research and analysis to identify market trends, competitor insights, and audience behaviors to inform digital marketing strategies.Utilize data analytics tools to track, measure, and report on the performance of digital marketing initiatives, providing actionable insights and recommendations for optimization.Collaborate with cross-functional teams to ensure seamless integration of digital marketing efforts with other marketing channels and business functions.Stay up-to-date with the latest trends and best practices in digital marketing, emerging technologies, and industry developments.Lead the development and optimization of ecommerce platforms and websites to enhance user experience and drive conversion rates.Contribute to the development of digital marketing budgets, forecasts, and resource allocation.Qualifications:Proficiency in English language skills at either B2 or C1 level is required.Documentation demonstrating proficiency in English equivalent to CEFR B2, C1, or C2 levels, such as TOEFL or any other recognized certification.English Resume is required.Bachelor's degree in Marketing, Business Administration, or related field.Minimum of 5 years of hands-on experience in digital marketing, with demonstrated expertise in two or more of the following areas: paid media / performance marketing.Proven track record of successfully managing and optimizing digital advertising campaigns across multiple platforms, with a focus on driving measurable results and ROI.Strong analytical skills with the ability to interpret complex data sets and derive actionable insights to inform decision-making.Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and stakeholders.Detail-oriented with strong project management skills and the ability to manage multiple priorities in a fast-paced environment.Proficiency in digital marketing tools and platforms, including Google Analytics, Google Ads, Facebook Ads Manager, and other relevant software applications.Creative thinker with a passion for innovation and continuous improvement in digital marketing strategies and tactics.
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